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AMERICAN ADVERTISING AWARDS (PROFESSIONAL)

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Rules & Category Descriptions

ABOUT THE AWARDS

The American Advertising Awards is the advertising industry's largest and most representative competition, attracting nearly 35,000 entries every year in local AAF competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the AAF, the local tier is the first of a three-tier, national competition. Concurrently, across the country, local entrants vie to receive an ADDY Award—recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local competition is the first step toward winning a national ADDY.

Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

HOW TO ENTER

CLICK HERE to be directed to the competition site to register as an entrant. Review the category list in this document or on these websites to find where your work should compete and follow the simple drop-down menus to enter your information. Make sure you credit the members of your creative team, so that they will be recognized properly in press releases and other AAF winner publications. Submission of entries acknowledges the right of the AAF to use them for publication, exhibition and marketing of the American Advertising Awards competition.

Due to the ongoing concerns about COVID-19, all submissions will be entered and judged entirely online. This applies to all three tiers of the competition – local, district, and national.

This year you can upload additional digital examples of your work to provide more appropriate content for our judges. Pay close attention to the rules, a written or digital (video) summary is required in some categories, such as Integrated Campaigns. To ensure that your work is properly represented, this year you can provide a summary in any category where you feel it's needed to best showcase your entry.

ENTRY DEADLINE

EXTENDED DEADLINE: The new extended deadline for entries is Monday, January 25, 2021. All work must be submitted online by the end of the day.

ENTRY FEES

There is a substantial savings in entry fees for AAFN members. Some of the benefits of membership include: personal and professional development through regular meetings and workshops; networking opportunities; a voice in legislative issues; and member discounts on business related services. You can join AAFN online to take advantage of these discounts immediately. If you have questions about becoming a member, feel free to call us at 615-469-4040.

AAFN Member Entry Fees:

Single Entry $105

Campaign $125

Non-Member Entry Fees:

Single Entry $145

Campaign $165

METHOD OF PAYMENT

When entering the competition, you may pay online by using any major credit card.  If you would like to pay with a check, please make it payable to AAFN and mail it to PO Box 293327, Nashville, TN 37229. Payment must be received by January 25, 2021 or the associated entries will be disqualified.

ELIGIBLE MARKETS

The following Middle Tennessee cities fall within the boundaries of AAF Nashville, and are eligible to compete in this competition. If your city is not listed, but is located within the boundaries of the cities listed, you are also eligible to compete. If you are unsure about your eligibility, please call the AAF Nashville office at 615-469-4040. The eligible cities/boundaries are: Nashville, Ashland City, Carthage, Clarksville, Columbia, Cookeville, Dickson, Fayetteville, Franklin, Gallatin, Hendersonville, Lebanon, Murfreesboro, Sparta, Springfield and Shelbyville Tennessee.

ELIGIBILITY / GEOGRAPHIC CONSIDERATIONS

All work entered in The American Advertising Awards competition must have first appeared in the media between January 1 and December 31, 2020. With the exceptions of Public Service Pro Bono categories and Advertising Industry Self-Promotion categories, work entered must have been the result of paid creative services and media placement in the normal course of business (excluding student entries). Entries must be submitted in the CBSA, DMA or MSA where the work was created (as defined by Arbitron or Nielsen for your local market). In the event that there are entrants located in markets not served by a local ADDY affiliated show, the acceptance, processing, judging, forwarding and fees of those entries will be decided by the governing body of the district in which the entrant is located.

RULES & CATEGORIES

CLICK HERE to download general information, rules, categories, and descriptions.

AWARDS PRESENTATION

Entries will be judged between January 25 and February 1, 2021. Winners will be notified by February 8, 2021 if they have won an ADDY. Winners will be recognized during a virtual event in late February.

Gold ADDY winners will automatically be forwarded to the District competition and AAFN will pay all forwarding fees. Silver ADDY winners are eligible to advance, but the forwarding fees will be the responsibility of the entrant. Silver ADDY winners will be contacted after March 1, 2021 by a representative from AAF District 7 to see if they want their entries forwarded.

In addition to the chance at winning a Nashville ADDY Award, entrants will also be in the running for several superlative awards. These awards will not be announced until the awards show.

    •       Overall Best of Show
    •       Digital Best of Show
    •       Print Best of Show
    •       Broadcast Best of Show
    •       Copywriter of the Year
    •       Art Director of the Year
    •       Mosaic Award for Diversity & Inclusion
    •       Judge’s Choice

QUESTIONS

If you have questions or need help, feel free to call our office at 615-469-4040 or email mark@aafnashville.com.



AMERICAN ADVERTISING AWARDS (STUDENT)

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Rules & Category Descriptions

ABOUT THE AWARDS

The Student Division of the American Advertising Awards competition, sponsored by the AAF, is a unique national awards program designed especially for college students. Work entered at the local level can move up to the regional and national competition, just like the work entered by professionals across the country.

HOW TO ENTER

CLICK HERE to be directed to the competition site to register as a student entrant. Review the category list in this document or on these websites to find where your work should compete and follow the simple drop-down menus to enter your information. Make sure you credit the members of your creative team, so that they will be recognized properly in press releases and other AAF winner publications. Trophies are engraved based on information submitted at time of entry. Please make sure all fields are accurate. The “Name on Award” field is what will be printed on your award.

Due to the ongoing concerns about COVID-19, all submissions will be entered and judged entirely online. This applies to all three tiers of the competition – local, district, and national.

This year you can upload additional digital examples of your work to provide more appropriate content for our judges. Pay close attention to the rules, a written or digital (video) summary is required in some categories, such as Integrated Campaigns. To ensure that your work is properly represented, this year you can provide a summary in any category where you feel it's needed to best showcase your entry.

ENTRY DEADLINE

The deadline for entries is Monday, February 8, 2021. All work must be submitted online by the end of the day.

ENTRY FEES

AAFN Members: $35 per entry

Non-Members: $40 per entry

All students who attend schools that are “Educational Partners” off AAFN qualify for the member rate. Student Memberships are also available at a drastically reduced price. Visit our website to join AAFN and begin taking advantage of your member benefits immediately. If you have questions about becoming a member, feel free to call us at 615-469-4040.

METHOD OF PAYMENT

When entering the competition, you may pay online by using any major credit card.  If you would like to pay with a check, please make it payable to AAFN and mail it to PO Box 293327, Nashville, TN 37229. Payment must be received by February 9, 2021 or the associated entries will be disqualified.

ELIGIBILITY

Applicants must have been enrolled full- or part-time in an accredited U.S. educational institution in 2020 when the work was created.

Students may submit work developed specifically for this competition or from previous projects or student contests.

Work must be created while the entrant is a student not employed in the advertising industry. Student interns are eligible to enter.

RULES & CATEGORIES

CLICK HERE to download general information, rules, categories, and descriptions.

JUDGING & FORWARDING

Entries will be judged between February 9 and February 15, 2021. Winners will be notified by February 17, 2021 if they have won a Student ADDY. Winners will be recognized during a virtual event in late February.

Gold Student ADDY winners will automatically be forwarded to the District competition and AAFN will pay all forwarding fees. Silver Student ADDY winners are eligible to advance, but the forwarding fees will be the responsibility of the entrant. Silver Student ADDY winners will be contacted after March 1, 2021 by a representative from AAF District 7 to see if they want their entries forwarded.

AWARDS

Nashville winners will receive

    •       Awards for Gold and Silver Winners
    •        Recognition at our Student ADDY (Virtual) Awards Celebration, attended by students, parents, instructors and advertising professionals
    •       $500 for the Best of Show winner, sponsored by FoxFuel Creative
    •        $500 "Rising Star Scholarship" for the best non-senior winner, sponsored by the AAFN Scholarship Foundation
    •        Gold winners are forwarded to the District level with fees paid by AAF Nashville
    •        Silver winners are eligible to be forwarded to the District level if the entrant or school chooses to pay the $20 forwarding fee
    •        Best of Show, Judges Choice, Mosaic and Rising Star winners will have their work featured in the Winners’ Book that showcase all of the professional ADDY winners

National winning entries may receive the following

    •        Finalist certificate - great for resumes and portfolios
    •        Prestigious Student American Advertising Award for first-place winners
    •        $1,000 cash prize for National Best of Show winner

QUESTIONS

If you have questions or need help, feel free to call our office at 615-469-4040 or email mark@aafnashville.com.


Call or Fax Us

Office: (615) 469-4040

Fax: (931) 695-5441

Address:

Po Box 293327

Nashville, TN 37229

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